Business Networking in a social style
I have often wondered why do “Business to Business Networking” in a style that’s more apt for socializing, or is it?
Socializing – the act of being social, communicating, discussing current events… Does that sound like business talk?
If current events are the latest deal, the newest project, current marketing strategies – then yes it is. Being social doesn’t have to be gossip, it certainly is sociable to talk about problems with a project, or how the weather impacts or doesn’t impact what is happening.
Many business owners, sales managers and supervisors, contractors talk about work all the time. Actually, I think we all do that. Whether at home with the wife, the neighbor, over dinner with friends. It is what they talk about when ever they get the chance – it is how they help grow their business. People talk about what is important to them, and for business people – that is business “stuff”.
Just because something is for business, does not mean it is all hard sales and “Click my link”. Being social – socializing, talking about business interests with other business people, is networking. When ‘Joanne’ is asked about her business, her reply is not some sales tactic, not in a social setting anyway. Instead, her reply will be more inline with “business is great!”. “We are launching our newest gadget..” or “This new contract requires an expert in xxx and I need to find one, do you know of someone?” And isn’t that an opportunity to connect others? Connections, networks, lines of communications. The next time around, you may be needing someone and ‘Joanne’ knows just the one.
Just don’t get sloppy…
Being in a social setting often leads to unprofessional styled conversation, don’t make the mistake of getting sloppy in business communications!
Everything said should reflect well upon you and your business- it is in writing. Non-disclosure agreements have a way of getting compromised in social settings, everyone wants to talk about things they are involved in don’t they. Something to keep in mind when ‘socializing for business’.
and the answer is –
Thinking about business networking – it IS social.
Where better than in a social style focused on businesses?